Prada Luna Rossa Eau Sport Cologne by Prada, Prada Luna Rossa Eau Sport was released in 2016 as part of the company's Luna Rossa collection. The name "Luna Rossa" translates to "red moon." It is also the moniker of the sailing team in Italy that inspired this cologne collection. This particular fragrance was designed to invoke the danger and excitement of the ocean. Mario Prada opened his namesake brand's first store in 1913. It soon sold leather handbags, shoes and travel accessories around the world. However, after sales declined in the 1970s, his granddaughter helped the business expand into backpacks and totes. It debuted its womenswear collection in 1988 and released a menswear line five years later. Despite this storied history, the brand has only been making widely-available fragrances since 2004. Its first cologne, meanwhile, did not hit the market until 2006.